Students are encouraged to be media makers and creators for Media Literacy Week 2016

Students are encouraged to be media makers and creators for Media Literacy Week 2016

April 28, 2016

OTTAWA – MediaSmarts, Canada’s leading centre for digital and media literacy and the Canadian Teachers’ Federation (CTF), today announced this year’s theme for Media Literacy Week, from Oct. 31 to Nov. 4, will focus on hands-on media creation for children and teens.

“Makers and Creators” will celebrate the ways parents and teachers can help young people become more creative, innovative and entrepreneurial by embracing media production, remixing, maker and do-it-yourself culture and coding. The week will highlight the wide variety of media products young people can create – blogs, videos, music, websites, apps, video games, etc. – using easily accessible digital tools.

“We’re seeing incredible media projects created by students across the country with their teachers and peers” says Cathy Wing, Co-Executive Director of MediaSmarts. “For this year’s Media Literacy Week, we wanted to celebrate these creative efforts and hopefully inspire others to become involved in hands-on production.”

“When students produce and create their own media, they are more apt to question media messages produced by others and to hone their critical thinking skills,” says CTF President Heather Smith. “The teacher’s role is paramount in framing this media literacy exercise so it is  an engaging, collaborative and a very rich learning experience for students of all ages.”

Media Literacy Week is an annual event, co-hosted by MediaSmarts and the CTF, which highlights the importance of teaching children and teens digital and media literacy skills. Over 100 collaborating organizations recognize the week each year by organizing activities across Canada and internationally. Media Literacy Week was officially adopted in the U.S. in 2015, where it is led by the National Association for Media Literacy Education.

MediaSmarts and the CTF are very pleased to welcome back YouTube as a Gold Sponsor of Media Literacy Week 2016.

Announcements for events, programs, partners and more will continue leading up to Media Literacy Week. For updates, visit or sign up for thee-bulletin.

About MediaSmarts

MediaSmarts is a Canadian not-for-profit centre for digital and media literacy. Its vision is that young people have the critical thinking skills to engage with media as active and informed digital citizens. MediaSmarts offers hundreds of digital and media literacy resources for librarians, parents and educators on its website @@mediasmarts

Founded in 1920, the Canadian Teachers’ Federation is a national alliance of provincial and territorial teacher organizations that represent over 200,000 elementary and secondary school teachers across Canada. CTF is also a member of Education International. @@CanTeachersFed



Alex Hosselet, Marketing and Communications Manager, MediaSmarts
613-224-7721, ext. 231,

Francine Filion, Director of Communications, CTF
613-688-4314 or

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